Research on pharmaceutical marketing strategy based on “4R marketing”
Abstract
industry has been increasing, which has triggered a large-scale operation transformation in the industry, which also puts forward deeper
requirements for the development of the pharmaceutical industry. Under the background of the continuous development of social economy
and the increasing human demand, the marketing theory has also realized the update and development. Each new concept of marketing
refl ects the changes of market environment and customer demand, thus promoting the development and progress of marketing concept to
a certain extent. Based on this, this paper analyzes and studies the application of “4R marketing” strategy in pharmaceutical marketing,
analyzes the reform of pharmaceutical marketing environment in China, expounds the basic concepts and key points of 4R marketing theory,
analyzes the advantages and characteristics of 4R marketing theory, and puts forward marketing strategies under the background of 4R
marketing theory for reference.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i3.7948
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