College Students’ clothing and accessories consumption psychology and education

Abstract

with the development and improvement of economic level, college students play an increasingly important role in the
clothing and accessories consumption market. In the current sp ecial period, their consumption behavior has also changed significantly.
Taking 501 college students in Central China as the research object, this paper uses data collection, questionnaire survey, data analysis and
other research methods to investigate the consumption psychology and consumption status of contemporary college students’ clothing and
accessories. According to the basic situation, purchasing power, clothing and accessories consumption preference of the research object,
this paper analyzes the characteristics of clothing and accessories consumption behavior and psychological characteristics of contemporary
college students. The conclusion shows that college students’ consumption channels are mainly online shopping, and there is an excessive
pursuit of fashion consumption. It is suggested that reasonable intervention should be carried out from the aspects of school, family and
society to help students build a positive and healthy clothing and accessories consumption psychology and continuously improve the
consumption quality.