Enlightenment of Confucius’ tourism destination thought on 
College Students’ participation in rural tourism

Xiangfei Zhu; Lihong Zhao; Dezhuo Sun; Jianmin Xiang; Xia Chen

doi:10.18686/modern-management-forum.v7i4.7985

Enlightenment of Confucius’ tourism destination thought on College Students’ participation in rural tourism

Xiangfei Zhu, Lihong Zhao, Dezhuo Sun, Jianmin Xiang, Xia Chen

Abstract

research purpose: in the process of implementing the Rural Revitalization Strategy in China, there has been an integrated
project of synchronous development of traditional culture publicity and rural business forms with rural tourism as the media. This study
analyzes college students’ recognition of rural tourism culture from the situation of College Students’ participation in houhuang village
tourism project, and discusses college students’ Tourism view with tourism destination as the focus. Research methods: This study collected
the practical feedback of College Students’ participation in houhuang village tourism project through observation and investigation, and
obtained the satisfaction ranking of students’ favorite tourism projects. Research results: College Students’ favorite project is the love cat
house, followed by tea drinking in the teahouse, basketball and fi shing satisfaction is the lowest. Research conclusion: characteristic rural
culture, high-quality traditional culture, and “love” projects can effectively attract college students to participate and guide students to
establish a correct view of tourism in their study tours.

Keywords

rural tourism; Satisfaction; Confucius’ thought of tourism destination

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i4.7985

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