Innovative application strategy of lacquer art in cultural and 
creative product design

Jian Ye

doi:10.18686/modern-management-forum.v7i4.8044

Innovative application strategy of lacquer art in cultural and creative product design

Jian Ye

Abstract

lacquer art is an important component and excellent representative of China’s traditional crafts. It is China’s enduring and
increasingly powerful creation culture, carrying the Chinese nation’s pursuit of beauty and profound cultural and artistic heritage. Under
the background of the new era, exploring the inheritance and innovation of lacquer art in the design of cultural and creative products will
help cultural and creative products and IP to a higher level. Therefore, it is important to explore the aesthetic style of traditional lacquer art
and the innovative signifi cance of lacquer art in cultural and creative products. On this basis, it is more important to explore more design
strategies for the application of lacquer art in cultural and creative products, It provides new ideas for inheriting and revitalizing traditional
lacquer art, and new forces for innovation and development of cultural and creative industries.

Keywords

traditional lacquer art; Cultural and creative products; Innovative application; design strategy

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i4.8044

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