The Influencing Factors of Alcohol State-Owned Enterprise Reform on Consumer Satisfaction in Sichuan

Abstract

Since the reform and opening up, the principal contradiction in our society has been transformed into the contradiction between the people's growing material and cultural needs and backward social production and the contradiction between the people's increasing demands for a better life and unbalanced and inadequate development. China's economy is currently in a critical period of transforming the economic development mode, optimizing the economic structure, and changing the growth momentum. This article analyzes the impact of the reform of state-owned enterprises on consumers' perceived value and the impact on Sichuan liquor by examining the reform of liquor operations. The favorable and unfavorable effects of state-owned enterprises, so as to clarify the development of Sichuan liquor state-owned enterprises, and put forward suggestions for further reform and development of Sichuan liquor state-owned enterprises.