Study on the Influencing Factors of Service Products of Chinese University Students' Overseas Education Promotion Project- -take X Group Students as an Example

Abstract

With the development of China's social economy, more families have the ability to choose different educational channels. At the same time, parents' desire for students to receive international education is also growing, and it has become a more obvious trend to study abroad at a younger age. Service agencies operating in the Internet + model are constantly emerging in the overseas study market. Different from the traditional overseas study service agencies, they rely on the Internet to standardize and simplify the tedious overseas study business, while breaking through the limitations of time and space, making the service become convenient, efficient, open and reliable. In the case of the epidemic, due to the decrease of income and employment difficulties, the competition pressure of domestic graduate students is great, and many students are given priority to graduate school abroad. In TRA, TPB, and TAM theory, we can observe the advantages of foreign graduate study and the policies needed to develop and the problems that need to be improved. Sample students from large education groups to improve the practical problem research so as to improve the enterprise and group and similar industries, some suggestions specific research, and give some solutions.