Study on the Influencing Factors of 5G Video Ringtone Content Adoption Among Young Consumer Groups in Sichuan Province

Abstract

With the continuous development of mobile Internet, mobile terminal Internet marketing has gradually become an important goal of enterprise promotion, and mobile terminal hand advertising occupies the dominant position of network marketing. In today's rapid development of mobile communication technology, the various functions of smart phones are constantly changing, which leads to the change of consumers' consumption habits.5G video RBT is a 5G short video social product that integrates ultra HD content, personalized and social, and is closest to users. Its appearance breaks the blank moment in the call scene, is a new platform for individual users to show their personality and transfer their emotions, and also opens a new window for the government, enterprises and business users to show their images and spread information for their publicity work. During the 2022 Beijing Winter Olympics, China Mobile's video BT launched real-time event clips, winning moments and other exciting content, with exposure reaching 4.5 billion times.