Exploring the Impact of Concert Support Services on the Perceived Value and Satisfaction of the General Audience

Abstract

In recent years, the exhibition industry has developed rapidly in China. As a typical exhibition event, concert has increasingly become the way of entertainment of modern people. The perceived value and satisfaction of the audience affect their loyalty, and then the development of the exhibition industry, and the importance of the exhibition lies in the audience satisfaction and multi-party participation. The perceived value and satisfaction of the audience affect their loyalty, and then the development of the exhibition industry, and the importance of the exhibition lies in the audience satisfaction and multi-party participation. Therefore, this paper Therefore, this paper takes the concert as the scene, and studies the impact of the exhibition supporting services on the perception of value and satisfaction of ordinary Firstly, this paper expounds the basic concept of event scene, quality drivers, perceived value and brand image. Secondly, data analysis and model construction analyze the influence of the general audience, and improve the perceived value and satisfaction, to help the concert compete in many The event exhibitions of the same theme.