Reflection on Emotional Appeals in Anti-Smoking Public Service Announcements from the Perspective of “For Self-Interest Behavior”: Taking the Ones with Advertising Creativity of Children Involvement as an Example
Abstract
Public service advertisements promoting cigarette bans are closely related to the psychology and means of making the claim. The article examines cigarette ban public service advertisements in which children are creative elements from the perspective of the audience's "For Self-Benefit" behavior mechanism. By interviewing the attitudes and behaviors of those who have viewed the advertisement, the article provides some insights and lessons for creating cigarette ban public service advertisement in China.
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DOI: http://dx.doi.org/10.18686/mmf.v6i7.8250
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