Contemporary Consumer Behavior – Sustainable Living
Abstract
This article explores the implement ability of buying dry goods in bulk from the perspective of consumer behaviour. The article is structured as follows: firstly, a qualitative study (semi-structured interviews) identifies the factors that influence consumers to buy dry goods and the barriers to buying dry goods in bulk, and the expectations for improvement; then it provides recommendations based on primary data combined with theory and case studies on the current situation of buying dry goods in bulk in the UK in terms of customer gap and hygiene concerns.
Keywords
Full Text:
PDFReferences
Anderson, E.T. and Simester, D.I. (2003), “Effects of $9 price endings on retail sales: evidence from field experiments”, Quantitative Marketing and Economics, 1(1), pp. 93-110.
Codini Anna, Nicola Saccani, Alessandro Sicco. (2012). The relationship between customer value and pricing strategies: an empirical test. Journal of Product & Brand Management, 21(7), pp. 120-131.
Bauer, M.W., & Gaskell, G. (Eds.). (2000). Qualitative researching with text, image and sound: A practical handbook for social research. Sage.
Beitzen-Heineke, Elisa F., Nazmiye Balta-Ozkan and Hendrik Reefke (2016): "The Prospects of Zero-packaging Grocery Stores to Improve the Social and Environmental Impacts of the Food Supply Chain", Journal of Cleaner Production, 140(4), pp. 1528-1541.
Berger, A.A. (2018). Media and communication research methods: An introduction to qualitative and quantitative approaches. Sage Publications.
Bryman, A. (2004). Encyclopedia of social science research methods. Encycl. Soc. Sci. Res. Methods, 1143-1144.
Costa, M. P. G. S. (2018). Bulk is the new black: consumer attitudes, perceptions and purchase intentions towards Bulk Food Groceries in Portugal (Doctoral dissertation).
Doser, Joseph G., Jr. (1999): "How Safe are Self-serve Unpackaged Foods?", Journal of Environmental Health, 61(8), pp. 29-32.
Eldesouky, A., & Mesias, F. (2014). An insight into the influence of packaging and presentation format on consumer purchasing attitudes towards cheese: a qualitative study. Spanish Journal of Agricultural Research, 12(2), 305-312.
DOI: http://dx.doi.org/10.18686/mmf.v6i7.8252
Refbacks
- There are currently no refbacks.
