The Dilemma and Path Optimization of Enterprises in Response to Public Opinion Crisis - A Case Study of L Company

Abstract

The development of science and technology will make human society enter a risk society. With the rapid development of the Internet and new media, the mistakes, product and service quality problems in the business process of enterprises can easily be magnified, and the public crisis risks faced by enterprises are also increasing, which makes the enterprise brand, social reputation and overall image face new pressures and challenges. The two public opinion crises of L Company in the last two years have had a certain impact on its corporate image. Through the analysis of the two crises, we found the deficiencies of local companies in responding to the public opinion crisis, and put forward effective solutions to improve.