Research on the Application of Wechat Public Account in University Student Management
Abstract
With the advent of the information age, under the background of the rapid development of network information, new media is gradually applied to the management of college students, and its importance is becoming more and more obvious. In order to adapt to the work of colleges and universities under the background of new media, most colleges and universities have begun to use wechat public accounts for student management. This paper first describes the problems existing in traditional student management of colleges and universities, and analyzes the functions of wechat public accounts in college student management, and further studies and discusses the application situation.
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DOI: http://dx.doi.org/10.18686/mmf.v6i7.8277
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