Research on enterprise marketing strategy in big data environment
Abstract
and the environment can any enterprise and unit continue to develop under the trend of the times. In the context of today’s information age,
the market environment has begun to be dominated by big data. In the process of innovation and development, any enterprise cannot do
without the support of big data technology. The same is true in the fi eld of enterprise marketing. Both market research and data reporting
are inextricably linked with big data. Based on this, enterprise leaders and employees should clarify the direction and strategy of enterprise
marketing in the big data environment, so as to meet the needs of market development and realize the development of enterprises and the
progress of market economy.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i5.8607
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