Research on the cultivation strategy of cross cultural awareness in College Business English Teaching

Abstract

Nowadays, with the accelerating process of globalization, the exchanges between China and other countries are getting
closer and closer. Under this background, the demand for business English professionals is also changing quietly. Business English talents
should not only have strong English communicative ability, but also have good cross-cultural awareness. In this regard, business English
Teaching in Colleges and universities should also actively do a good job of innovation and reform, eff ectively cultivate students’ cross_x005fcultural awareness, and then escort their better employment and development. This paper analyzes the Cultivation Strategies of crosscultural awareness in Business English Teaching in Colleges and universities, for reference only.