Study on Users’ Purchase Intentions for Online Courses
Abstract
examine the eff ects of perceived value(PV) on users’ purchase intentions. This will help to better understand the purchase behaviour of
users in virtual communities and help online course creators and online courses platforms to understand their users’ needs and improve their
services as a result. It will also help to provide references for improving knowledge service quality and optimizing resource allocation. A
quantitative questionnaire survey (involving 155 participants) are used in this paper. Results show that the perceived value is a signifi cant
factor in predicting the purchase intentions.
Keywords
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i5.8633
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