The Mechanism of Digital Technology Empowering the Sustainable Growth of User Entrepreneurship
Abstract
With digital technologies advancing, the capability dilemma of user entrepreneurship can be resolved, promoting continual growth of entrepreneurship. This paper draws on the theory of enterprise growth to categorize user entrepreneurship growth into three stages: entrepreneurial ideation, survival, and maturity. The study explores how digital technology empowers user entrepreneurship growth through different forms of empowerment. In the ideation stage, digital technology improves opportunity identification efficiency by resolving the capability dilemma of user information screening and commercial ideation through community interaction. In the survival stage, digital technology transforms the value creation approach by resolving the capability dilemma of user personalized production and differentiation. Finally, in the maturity stage, digital technology expands the value realization approach by breaking through the capability dilemma of user market expansion and branding.
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DOI: http://dx.doi.org/10.18686/mmf.v6i8.8847
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