Research on the Influencing Factors of Online Shopping Platform on Consumers' Cosmetics Purchase Intention——Taking users in Chengdu as an Example
Abstract
Online live streaming of online shopping platforms is a new online sales mode emerging with the maturity of network live streaming technology and the development of online sales platforms. Anchors present product information to users in a more vivid and stereoscopic way by means of trial and experience sharing, so as to encourage users to buy goods. This is also the most commonly used definition in the relevant research on online shopping platforms in China. This article through in Chengdu users, for example, the online platform online live influence on consumer cosmetics purchase intention, from the perspective of the user, observe online live online platform is how to provide real-time interactive experience, how to stimulate consumer purchase intention, and how through online platform online can better do more accurate marketing.
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DOI: http://dx.doi.org/10.18686/mmf.v6i8.8871
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