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On the Visual Communication of Graphic Symbol Design in Advertising

Jiawen Wang, Hui Wang

Abstract


In essence, graphics are a kind of symbol, which is different from graphics and words, but there is an inextricable connection between the two, that is, in between, it can transcend national boundaries and language barriers and convey corresponding information and spiritual ideas to the viewer. Based on the relationship between graphic symbols and advertising visual communication, this paper hopes to help relevant staff for the future development prospects of graphic symbols in advertising visual communication.


Keywords


Graphic Symbol Design; Ad; Visual Communication

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References


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DOI: http://dx.doi.org/10.18686/mmf.v6i8.8875

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