The Cultivation of Application-oriented Talents and the Reform of Teaching Methods of Business English

Abstract

Business English application-oriented talents are an important part of national economic development. They are designed
to train professional talents to participate in domestic or international economic and trade activities and deal with practical activities
related to economy and trade. Business English course teaching is faced with the misunderstanding of no fi xed teaching mode, abuse of
multimedia technology and eager to achieve teaching content. In the reform of teaching methods, we should embody the new ideas of the
basic orientation of national and market demand, the basic strategy of improving teaching quality as a whole, the basic idea of students’
comprehensive development, and the fundamental motive force of teachers’ professional innovation. In the reform of teaching methods,
attention should be paid to case teaching to enhance students’ interest, double lecture mode to promote teacher-student interaction, and
special discussion to improve the comprehensive quality of teaching.