Research on the development of rural e-commerce under the strategic environment of comprehensively promoting rural revitalization

Abstract

with the vigorous development of the Internet industry, the rapid development of rural e-commerce can not only improve the
effi ciency of farmers' production and management, improve the production capacity of rural economy, but also promote the transformation and
upgrading of rural industry. However, the rural e-commerce industry is still in its infancy. Grasping the entrepreneurial environment and laws of
rural e-commerce, and deeply studying the factors aff ecting the entrepreneurial activities of rural e-commerce start-ups can provide references and
suggestions for improving the effi ciency of rural e-commerce and ensuring the good operation of rural e-commerce ecosystem.