Research on the consumption of sports symbols of short video 
bloggers

Congcong Yang

doi:10.18686/modern-management-forum.v7i6.9255

Research on the consumption of sports symbols of short video bloggers

Congcong Yang

Abstract

from the perspective of Bourdieu’s symbolic capital theory, this paper discusses the symbolic consumption of sports stars
in video and audio. The research found that: consumers’ symbolic consumption of sports equipment in the dithering platform, dithering
short video provided a channel for the symbolic consumption of sports equipment, dithering short video platform promoted the two-way
participation of sports bloggers and consumers, and then promoted sports consumption behavior. According to this, this paper puts forward
the implementation path of the symbolic consumption of the short video sports bloggers: give full play to the symbolic advantages of the
short video sports consumption, actively create the participatory symbolic consumption situation of the sports bloggers, and optimize the
consumption mode of the short video sports bloggers and consumers.

Keywords

Sports blogger, Bourdieu symbol; Buff eting platform; Symbolic consumption

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i6.9255

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