Analysis of news client information fl ow advertising in the era of 
smart media

Zihan Xu; Hanxue Du; Danting Zheng; Yijin Wang

doi:10.18686/modern-management-forum.v7i6.9273

Analysis of news client information fl ow advertising in the era of smart media

Zihan Xu, Hanxue Du, Danting Zheng, Yijin Wang

Abstract

with the development of economy, information fl ow advertising is constantly improving, serving the audience with better
algorithm mechanism, and news client has become an important channel for the public to obtain external information. However, under the
background of the smart media era, the analysis of information fl ow advertising on the news client needs to be improved. The research on
this aspect has changed the previous research perspective on information fl ow advertising, improved our understanding of information fl ow
advertising, and also viewed today’s news clients from the perspective of advertising. This paper collects the information fl ow ads of fi ve
news clients, including today’s headlines, Netease News, Tencent News, Sohu News and Phoenix News, and explores the characteristics of
information fl ow ads of news clients in the era of smart media through text analysis, which is more conducive to improving user experience.

Keywords

news client; Information fl ow advertising; Media; Accuracy; Continuity; Fusibility

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i6.9273

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