Study on internationalization path of Chinese real estate enterprises
Abstract
this paper studies the Chinese real estate enterprises internationalization path selection, mainly including the
internationalization of China’s real estate enterprise characteristics, internationalization path selection process, target market selection, entry
mode selection and the entry mode choice model based on the quantitative strategic planning matrix. Among them, we pay special attention
to the entry mode selection model based on quantitative strategic planning matrix, think that this is a very eff ective tool, can help enterprises
better choose the optimal entry mode. Through research and analysis, this paper draws some conclusions and suggestions, hoping to provide
valuable references for the international development of Chinese real estate enterprises.
internationalization of China’s real estate enterprise characteristics, internationalization path selection process, target market selection, entry
mode selection and the entry mode choice model based on the quantitative strategic planning matrix. Among them, we pay special attention
to the entry mode selection model based on quantitative strategic planning matrix, think that this is a very eff ective tool, can help enterprises
better choose the optimal entry mode. Through research and analysis, this paper draws some conclusions and suggestions, hoping to provide
valuable references for the international development of Chinese real estate enterprises.
Keywords
China; Real estate enterprises; Internationalization; path
Full Text:
PDFReferences
[1] Qing Tang. Research on Internationalization Strategy of Country Garden Group and its Enlightenment [D]. Lanzhou University of Finance and
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[2] Zhilong Tian,Qi Xiong,Yu Huang. International risks and risk management Mechanism of Chinese Real estate Enterprises [J]. China Real
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[3] Zhiqiang Liu. Research on Internationalization Development Strategy of Chinese Real Estate Enterprises [D]. Southeast University,2015.
[4] Yan Zhai,Xianyu Huang. Research on Internationalization Strategy of Chinese Real Estate Enterprises -- A Case Study of Vanke Group [J]. Journal of
Shanxi Agricultural University (Social Science Edition),2014,13(12):1207-1210.
DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i7.9296
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