Research on the application of artifi cial intelligence technology in marketing fi eld
Abstract
with the era of comprehensive artificial intelligence, artificial intelligence technology is more and more widely applied
in the fi eld of marketing, not only can improve enterprise’s marketing ability and core competitiveness, and can also provide customers
with quality services. In order to realize precision marketing, enterprises should actively use artifi cial intelligence technology, establish
artifi cial intelligence marketing concept and build big data management platform, real-time access to marketing data, precise positioning
of target customer groups, explore potential customer groups; Big data is used to analyze customers’ consumption preferences, achieve
accurate information push, and stimulate customers’ consumption desire. At the same time, enterprises can also develop personalized
customer communication service system by using virtual robots, comprehensively improve customer satisfaction and enterprise marketing
competitiveness and economic benefi ts.
in the fi eld of marketing, not only can improve enterprise’s marketing ability and core competitiveness, and can also provide customers
with quality services. In order to realize precision marketing, enterprises should actively use artifi cial intelligence technology, establish
artifi cial intelligence marketing concept and build big data management platform, real-time access to marketing data, precise positioning
of target customer groups, explore potential customer groups; Big data is used to analyze customers’ consumption preferences, achieve
accurate information push, and stimulate customers’ consumption desire. At the same time, enterprises can also develop personalized
customer communication service system by using virtual robots, comprehensively improve customer satisfaction and enterprise marketing
competitiveness and economic benefi ts.
Keywords
artifi cial intelligence; Big data; Marketing; Applied strategy
Full Text:
PDFReferences
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[4] Xiaoqing Dong,Pengwei Yuan,Chishun Ma etal. [J]. Research on the Application Strategy of Big Data in the Field of Marketing -- Using SWOT Model.
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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i7.9368
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