Research on the application of hybrid teaching method in the teaching of E-commerce major in colleges and universities

Abstract

With the digital transformation of education, the combination of online and offl ine teaching has shown strong development
potential, and has been paid more and more attention by educators. Blended teaching integrates two teaching modes online and offl ine to
create a digital interactive classroom learning atmosphere for students. E-commerce courses cover all aspects and fi elds of e-commerce,
involving e-commerce overview, e-commerce operation, electronic transactions and payment and other aspects of knowledge, with strong
operability and practicability. In the teaching of e-commerce courses, follow the action-oriented teaching concept, give full play to the
advantages of hybrid teaching, and integrate the advantages of online and offl ine teaching modes. It can eff ectively improve the depth of
students’ learning, thus promoting the innovative development of e-commerce education.