Promotion optimization of tourism e-commerce enterprises under 
the background of cultural and tourism integration

Min Kou

doi:10.18686/modern-management-forum.v7i8.9926

Promotion optimization of tourism e-commerce enterprises under the background of cultural and tourism integration

Min Kou

Abstract

The concept of cultural and tourism integration provides a new direction for the marketing of tourism e-commerce
enterprises. Taking e-commerce technology, tourism enterprises have stepped into the road of rapid development. The promotion of
tourism e-commerce enterprises under the background of cultural and tourism integration is not without crisis. Although many e-commerce
enterprises have invested a lot of fi nancial resources in publicity, they still cannot avoid the constraints of diffi culties. In order to break
the dilemma, based on the background of cultural and tourism integration, the author discusses how to optimize the promotion of tourism
e-commerce enterprises for reference.

Keywords

Blend of culture and tourism; Tourism e-commerce; Optimize the path

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DOI: http://dx.doi.org/10.18686/modern-management-forum.v7i8.9926

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