The Transformation of International Marketing Strategies in the Context of Big Data

Abstract

International trade refers to the exchange of goods and services between countries on a global scale, including foreign trade between countries. The so-called international marketing is the marketing behavior beyond the national boundary, which is the expansion of local marketing in the world. And this is an economic behavior of enterprises to provide satisfactory goods and services to foreign customers for purpose of obtaining reasonable benefits. In order to deeply discuss the changes in international trade and marketing under the background of big data, this paper studies international marketing strategies from the background of big data.