• Login
  • Register
  • Search

The Influence of Group A's Corporate Culture on the Development of Personalized Training for Employees in the Internet Era

Xinyi Xie, Mengru Zhang


This paper takes A Group as the research object, analyzes its training, corporate culture, and values from different angles, introduces the uniqueness of A Group's corporate culture and what impact it has on training, finds out what needs to be improved, and puts forward suggestions. This paper conducts research through four survey methods: telephone interview, questionnaire survey, extensive reading of relevant literature, summary and case analysis. By combining motivation theory and adult learning theory, the corporate culture and training mode of A Group are analyzed in detail, and the possible problems of A Group are proposed based on the results of questionnaire research and personal interviews. Finally, what is the uniqueness of A Group's corporate culture, why its corporate culture affects the training model, how A Group motivates employees, and how to effectively use the Internet for thinking training.


Internet; Corporate Culture; Innovation; Personalized Training

Full Text:


Included Database


Cai RH., Research on the role of computational advertising in scenario fusion marketing[D]. Kaifeng: Henan University, 2019.

Yan JX., 2016. Research on the impact of equity incentives on the business performance of Internet enterprises[D]. Beijing: China University of Petroleum (Beijing), 2016.

Fang RY., Research on the role of corporate culture in Alibaba's human resource management[J]. Chinese Market, 2017(4):120-121.

DOI: http://dx.doi.org/10.18686/mmf.v6i9.9974