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Discussion on the Business Model of Mixue Ice Cream & Tea Based on Business Model Canvas

Jialu Chu, Xinping Wang, Ziyi Chen


Mixue Ice Cream & Tea is a successful chain tea brand, and its rapid development in recent years is often discussed. This paper attempts to analyze the reasons for the success of Mixue Ice Cream & Tea's business model from the perspective of business model Canvas, explore its success factors and core competitive advantages, sum up experience and lessons, and provide reference and inspiration for other tea enterprises. For investors and researchers, studying the business model of Mixue Ice Cream & Tea can help people grasp the development trend of the tea industry and the ideas of business model innovation, and help investors make wise investment decisions.


Mixue Ice Cream & Tea; Business Model Canvas; Beverage Industry

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Included Database


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DOI: http://dx.doi.org/10.18686/mmf.v6i9.9980