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Digital Public Participation through the Eyes of Neuropolitics Methods: Neural Stimulation in Network Narratives

Xinyue Guo


This article explores the intersection of neuropolitics and digital platforms to understand their impact on public engagement. By leveraging psychophysiological indicators and neuroimaging techniques, the study examines individuals' unconscious responses during digital engagement. A hybrid neuropolitical tool, combining eye-tracking and facial electromyography, measures visual attention and emotional responses. Through an experiment involving participants from Scotland's Climate Assembly, the research reveals biases  and  preferences  in  digital  narratives  and platforms, emphasizing the need for inclusive engagement processes. The findings contribute to enhancing digital public engagement platform and promote a more democratic decision-making process.


Neuropolitics; Digital Platforms; Public Engagement; Unconscious Influences; Psychophysiological Indicators; Neuroimaging, Eye-Tracking; Facial Electromyography; Biases; Decision-Making; Inclusive Participation

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DOI: http://dx.doi.org/10.18686/mmf.v6i9.9984