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Diversified Tourism in Thailand

Sijin Song, Shulei Sun


Buddhism plays a very important role in Thailand. The reputation of "Smiling Country" and "Land of Buddha" tells people that the Thai nation is hospitable and has a profound meaning. It has become a cultural model for Thailand's foreign exchange, a bridge to shorten the distance between world cultures, and one of the brand logos for cross-cultural communication. At the same time, the influence of Buddhism on education has also led to a strong pursuit of culture and a higher cultural quality among the Thai nation as a whole. From governing the country to governing people, from daily etiquette to major national ceremonies, from traditional culture to architectural art, from school education to literary works, all are shining with Buddhist philosophy, containing mysterious Buddhist myths and legends. Therefore, it has also become an important trump card launched by Thailand's tourism industry.


Tourism; Language; Culture

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Included Database


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DOI: http://dx.doi.org/10.18686/mmf.v6i9.9994