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Table of Contents

Original Research Article

by Qiuyun Zha
74 Views, 0 PDF Downloads

In order to obtain a higher valuation and premium, the controlling shareholders will generally sign a higher performance acceptance agreement when the listed companies conduct mergers and acquisitions. Performance commitments will be compensated if they are not met. Taking Fei Rongda's acquisition of 51% of Bowei Communications as an example, this paper intends to use the event study method to discuss the impact of performance commitment and compensation on M&A performance from a short-term perspective. The results show that performance commitment has a positive impact on the short-term performance of M&A. Based on this, this paper proposes that the acquirer should reasonably set the amount of performance commitment and strengthen government supervision to evaluate performance commitment.

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Original Research Article

by Qi Cheng, Hancheng Chen, Qi Jing, Qingqing Zhang, Chenlei Sun
29 Views, 0 PDF Downloads

The management of internet art presents unique challenges and opportunities for organizations operating in the art industry. As the internet continues to shape the art market, organizations must develop effective strategies for managing internet art in order to succeed in this rapidly evolving industry.This research has explored the characteristics, challenges, and opportunities of internet art management, and has identified key strategies for effective internet art management, including strategic planning, marketing, creativity and innovation, risk management, and talent management. By developing effective strategies in each of these areas, organizations can effectively manage internet art and build a strong and sustainable business in the internet art market.

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Original Research Article

by Chenchen Fan
23 Views, 0 PDF Downloads

This paper introduces the implementation of the comprehensive report in China, elaborated the reasons for the enterprise comprehensive report and advantages, and this example of Chinese enterprises and government development of comprehensive report to face late start, audit risk regulation risk increase give some feasible Suggestions, namely with other countries learning experience, independent audit comprehensive report.

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Original Research Article

by Xin Gao
25 Views, 0 PDF Downloads

Based on the sixth chapter of "Chongqing Survey Yearbook 2022" and the most authentic and effective annual data of migrant workers in Chongqing obtained from the public database, this paper analyzes the current status of urban integration of migrant workers in Chongqing, and discusses the factors that affect the degree of urban integration. major factor. First, this paper constructs a comprehensive evaluation system of urban integration under the 4.9.20 model, and analyzes the status quo of urban integration of migrant workers from four dimensions; then constructs five multiple linear regression models, and incorporates nine independent variables into the multiple linear regression equation. The urban integration degree and its four sub-integration degrees are predicted respectively. According to the research, the urban integration rate of migrant workers in Chongqing is 51.82%, and the urban integration is in a state of "semi-integrated, semi-urbanized", and there is even a phenomenon of "cultural gap", and there is still a lot of room for improvement. The positive impact of migrant workers' income level, education level and gender differences on each sub-dimension and urban integration is particularly significant.

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Original Research Article

by Huannning Hao
35 Views, 0 PDF Downloads

In order to explore the new retail development model of fresh food industry, this paper takes Hema Fresh as an example to analyze its development status, explore its development model and its own advantages, and many problems have emerged in payment methods and coverage while developing rapidly, and based on these problems, corresponding solutions to increase price advantages, expand customer groups and development speed are given.

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Original Research Article

by Meiyi Kong
22 Views, 0 PDF Downloads

In the whole link of enterprise operation and development, the purchase of products is an important link of enterprise development and operation. In order to establish the advantages of various large, small and medium-sized enterprises in product procurement, in the process of enterprise development, the supply chain of great importance to large, small and medium-sized enterprises gradually emerged. The emergence of supply chain is accompanied by the innovation of the enterprise product purchasing management mode. This paper takes Harbin Electric Group as an example to analyze the current situation of enterprise procurement management under the development of supply chain, and puts forward some effective strategies for the current enterprise procurement management, hoping to promote the further development of enterprises.

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Original Research Article

by Xiaoqi Li
26 Views, 0 PDF Downloads

In recent years, IFAs (International Framework Agreement) and CSR (Corporate Social Responsibility) have focused on building good and healthy partnerships between employers and employees, helping multinationals to develop a responsible public image and avoid social criticism for harming the interests of labour. Both IFAs and CSR are ways to build industrial relations at an international level. However, their limitations still exist. For example, inadequate regulation, incomplete enforcement, opaque procedures, and continuing disagreements between unions and some multinational companies over labour issues. At present, IFAs and CSR leave room to be improved, both of them are positive attempts to establish healthy industrial relations.

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Original Research Article

by Qi Liu, Taoning Zhu, Shuping Jiang
25 Views, 0 PDF Downloads

Talent is the basic way to strengthen the province. The research on urban talent attraction is helpful to provide scientific guidance for improving urban competitiveness. At present, most of the research on urban talent attraction is based on secondary data, pay attention to macro statistical data, lack of understanding of talent's individual attitude. This paper takes Jinan City, Qingdao City and other five major cities in Shandong Province as the research object, selects the indicators of policy, law, economic development and other dimensions to build an evaluation system, quantifies the indicators and obtains the talent attraction index and ranking of major cities in Shandong Province with the help of SPSS software, and then gives strategic suggestions according to the above conclusions.

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Original Research Article

by Qinzhi Liu
61 Views, 0 PDF Downloads

In recent years, the state has actively supported the auto industry to develop new energy vehicles to cope with today's harsh climate change and promote green development around the world. Power battery, as a key technical component of new energy vehicles, has received widespread attention, and power battery is a capital-intensive industry with obvious scale effect, so it is especially necessary to do a good job of accounts receivable management. This paper takes Guoxuan Gaoke as the research object, selects its financial related data from 2017 to 2021, analyzes many problems in its current accounts receivable management, and proposes relevant improvement countermeasures.

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Original Research Article

by Shuai Ma
25 Views, 0 PDF Downloads

Industrial park as the main body of regional economy, to adapt to the market economy development of marketization, industrialization, urbanization, ecological, modernization and internationalization, makes the park economic innovation in the national economy, guiding role, penetration, strategic role and cluster effect, demonstration effect is more and more important, has become the world to promote the development of productivity and social progress. In the nearly 40 years of development, local governments have gained a lot of useful experience from the development, construction and management of industrial parks, and have received good economic returns. The development of industrial park needs to rely on the development of enterprises to drive, and enterprise is the core of enterprise competitiveness, enterprise competitiveness important factor is the enthusiasm of employees, further when employees satisfied with work performance will have a positive impact on work, and improve the enterprise competitiveness, promote economic growth, promote the development of industrial park. Therefore, it is particularly urgent to understand the situation of employees 'job satisfaction, study the influencing factors of industrial park industrial policies on employees' job satisfaction, and put forward targeted suggestions according to the research results.

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Original Research Article

by Yunlong Ma
25 Views, 0 PDF Downloads

China's digital economy is driven by factors such as government support and policy guidance, and its development results in turn affect the government's urban governance, which is the internal driving force behind the refinement of China's urban governance. In the context of the digital economy, an important goal of the refined management of Chinese cities is to establish a more scientific, meticulous, and effective management system to better improve various issues faced by urban development, thereby improving the people's living standards. In order to achieve fine management in modern cities, it is necessary to place the interests of the people at the core, define the value of urban management from the perspective of citizens, and drive the transformation of fine management with digital methods. At present, the sustainability and scientificity of China's urban fine management methods need to be strengthened, and the participation and balance of cooperative governance need to be improved. It is necessary to build a scientific urban fine management approach based on the characteristics of China's digital economy development stage, thereby promoting the current process of China's urban fine management.

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Original Research Article

by Zijie Pan, Chunbo Guo, Tao Yu, Song Wang
23 Views, 0 PDF Downloads

Against the backdrop of the current development of China's banking industry towards digitalization, the use of technology to empower banking business has become an inevitable trend. At the same time, the self-developed team and plans are also rapidly growing. In terms of team management, with the continuous expansion of team size, the demand for inter team collaboration ability, inter team member collaboration ability, and team efficiency is also constantly improving. From an engineering perspective, the delivery time, quality, and capability of a project are directly related to its operational efficiency and customer satisfaction. From the perspective of resource load, scientific and technological talents have always been in a bottleneck period of development. Relying solely on the expansion of technical talents will cause a significant burden on the investment in science and technology. Therefore, we are considering the possibility of introducing the concepts of flexibility and DevOps in R&D projects to address quality and efficiency issues.

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Original Research Article

by Qingyuan Shui
25 Views, 0 PDF Downloads

Since the reform and opening up, the principal contradiction in our society has been transformed into the contradiction between the people's growing material and cultural needs and backward social production and the contradiction between the people's increasing demands for a better life and unbalanced and inadequate development. China's economy is currently in a critical period of transforming the economic development mode, optimizing the economic structure, and changing the growth momentum. This article analyzes the impact of the reform of state-owned enterprises on consumers' perceived value and the impact on Sichuan liquor by examining the reform of liquor operations. The favorable and unfavorable effects of state-owned enterprises, so as to clarify the development of Sichuan liquor state-owned enterprises, and put forward suggestions for further reform and development of Sichuan liquor state-owned enterprises.

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Original Research Article

by Yucheng Song, Jingyu Gao
27 Views, 0 PDF Downloads

At present, in the face of complex internal and external situations, the regional trade dynamics stimulated by the entry into force of the Regional Comprehensive Economic Partnership Agreement (RCEP) is adding steady growth momentum to China's pharmaceutical exports. This paper summarises the development opportunities for China's pharmaceutical exports from the current situation of China's pharmaceutical industry exports, in the context of RCEP, and then discusses the current problems of China's pharmaceutical industry exports from the aspects of product export structure, and puts forward relevant management advice for enterprises and the government.

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Original Research Article

by Lan Tu
30 Views, 0 PDF Downloads

With the introduction of a series of policies on low carbon and the improvement of green consciousness of personnel in the exhibition industry, the progress of green technology and the standardization of industry standards, the green development of the exhibition industry depends on the management concept and development planning of exhibition venues, Therefore,we will pay more attention to the impact of factors- the management concept of green design, green upgrading of facilities and equipment and Venue digitization,What’s more. How these elements influence the exhibition venue with the concept of sustainability.

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Original Research Article

by Sisi Xiong, Ren Gui
26 Views, 0 PDF Downloads

After the establishment of the National New Area was approved by the State Council in 1992, it has been shouldering the heavy responsibility and striving to develop into a large urban area with new functions. Based on the introduction of the research background and significance, combined with the current industrial development situation of Yongxiu County, this paper constructs a molecular model based on the 12 industrial data of the city in 2020 through the principal component analysis method, ranks the final score, and selects the pillar industries of Yongxiu County through the ranking, and determines that the current pillar industries of Yongxiu County should be chemical raw materials and chemical products, non-metallic mineral products, non-metallic mineral mining and dressing industry Electrical equipment and equipment manufacturing industry and cultural, educational, sports and entertainment goods manufacturing industry. According to the future development plan of Yongxiu County, suggestions are put forward to optimize the development and quality of the pillar industries in Yongxiu County in terms of ensuring the fresh impetus for industrial development.

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Original Research Article

by Yue Xu
23 Views, 0 PDF Downloads

With the continuous development of mobile Internet, mobile terminal Internet marketing has gradually become an important goal of enterprise promotion, and mobile terminal hand advertising occupies the dominant position of network marketing. In today's rapid development of mobile communication technology, the various functions of smart phones are constantly changing, which leads to the change of consumers' consumption habits.5G video RBT is a 5G short video social product that integrates ultra HD content, personalized and social, and is closest to users. Its appearance breaks the blank moment in the call scene, is a new platform for individual users to show their personality and transfer their emotions, and also opens a new window for the government, enterprises and business users to show their images and spread information for their publicity work. During the 2022 Beijing Winter Olympics, China Mobile's video BT launched real-time event clips, winning moments and other exciting content, with exposure reaching 4.5 billion times.

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Original Research Article

by Ziyue Xu, Jixian Zhang
37 Views, 0 PDF Downloads

This paper discusses the controversy over two concepts of social governance in China: "social governance" and "governing society". The author believes that both views are incorrect because they do not properly understand the meaning of "governance". The author points out that in the western context, the term "governance" is exotic and deviates from its original meaning, which is based on Chinese culture. The author suggests treating society as an organic being similar to life and redefining the concept of social governance, which means that it should focus on promoting harmony and balance within society rather than simply managing it. The article emphasizes the importance of understanding cultural context when discussing complex topics.

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Original Research Article

by Jian Xu
32 Views, 0 PDF Downloads

Based on the basic management theories and methods of industrial engineering, this paper intends to take the assembly process of B-model automobile assembly enterprise as the research object. Through the analysis of the current situation of automobile assembly production, it uses the management thought of lean production and the four principles of ECRS, 5W1H questioning technology, 5S management and other methods to find the possible problems in the production site. And elaborated the reason of the problem, and put forward the reasonable improvement plan, to enhance the core competitiveness of the enterprise has an important significance.

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Original Research Article

by Beibei Yan
24 Views, 0 PDF Downloads

Taking Chinese listed companies from 2013 to 2018 as samples, this paper conducts an empirical study on the relationship between ownership structure and R&D innovation. The empirical results show that ownership concentration has a significant inhibitory effect on R&D innovation. Further, in the case of distinguishing the nature of corporate ownership, the research shows that ownership concentration has a significant negative correlation with R & D innovation of enterprises no matter the ownership nature is state-owned or non-state-owned. In order to improve innovation ability of Chinese listed companies, governance mechanism of major shareholders should be improved.

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Original Research Article

by Binhong Yang
24 Views, 0 PDF Downloads

With the development of China's social economy, more families have the ability to choose different educational channels. At the same time, parents' desire for students to receive international education is also growing, and it has become a more obvious trend to study abroad at a younger age. Service agencies operating in the Internet + model are constantly emerging in the overseas study market. Different from the traditional overseas study service agencies, they rely on the Internet to standardize and simplify the tedious overseas study business, while breaking through the limitations of time and space, making the service become convenient, efficient, open and reliable. In the case of the epidemic, due to the decrease of income and employment difficulties, the competition pressure of domestic graduate students is great, and many students are given priority to graduate school abroad. In TRA, TPB, and TAM theory, we can observe the advantages of foreign graduate study and the policies needed to develop and the problems that need to be improved. Sample students from large education groups to improve the practical problem research so as to improve the enterprise and group and similar industries, some suggestions specific research, and give some solutions.

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Original Research Article

by Dongmei Yang, Badexi Xiang, Jiajia Liu, Li Li
22 Views, 0 PDF Downloads

After several amendments to China's trademark law and the trademark administrative trial conducted by the court for many years, it has adjusted people's disputes over the ownership of trademarks, realized the integration of interests and thus established a relatively stable order. Since the judgment of "WeChat", "MLGB" and other trademark cases, the application of the negative elements of registered trademarks has rapidly entered the research of intellectual property scholars, and has become a common concern of academic and judicial practice. This project will study the negative elements of registered trademarks from a new perspective and direction in the field research and literature search, and take MLGB as an example to solve the existing problems of trademark invalidation and revocation, We should improve and refine the existing laws related to the trademark management system, and publicize the relevant trademark management system.

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Original Research Article

by Yang Yang, Chuling Wu
23 Views, 0 PDF Downloads

With the exposure of the sky-high salary of senior executives and the promulgation of the government's salary limit policy, the academic community has set off a wave of research on the salary gap. At present, scholars have mainly studied the executive compensation gap from both internal and external aspects, and discussed the impact of the compensation gap on corporate performance, corporate innovation, risk bearing, audit costs, earnings management, corporate financialization, and executive voluntary resignation. This paper summarizes the existing literature, summarizes the existing research results, with a view to providing theoretical reference for the improvement of enterprise compensation incentive mechanism and future research on corporate governance theory.

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Original Research Article

by Qingqing Zhang, Zhiyong Wang, Xiaoyu Du, Yao Gong, Xiaolin Shi
16 Views, 0 PDF Downloads

In the era of rapid technological advancements, the internet has become an essential part of our daily lives, transforming the way we communicate, work, and learn. As the internet continues to expand and evolve, it brings with it new challenges and complexities that require effective management.

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Original Research Article

by Ting Zhu
29 Views, 0 PDF Downloads

The cultural values of a company’s websites tend to converge with those of its own country, but overseas users have a local preference for them, which requires the company to adjust them according to the target countries’ culture. However, few previous studies have investigated the intercultural communication of Chinese companies’ overseas websites. Therefore, the current study investigates how and why Chinese companies adapt their British websites to the British culture by making a quantitative and qualitative comparative analysis of British local websites’, Chinese local websites’ and British websites’ cultural values in the five cultural dimensions of individualism, masculinity, uncertainty avoidance, power distance and harmony based on a complementary cultural typology drawn from Hofstede’s and Schwartz’s theories. It is found that Chinese enterprises with little awareness of overseas websites’ intercultural adaptation, deeply influenced by Chinese culture of collectivism and low harmony, have successfully adjust their British websites only in the dimensions of masculinity, uncertainty avoidance and power distance, but fail to adjust them successfully in the dimensions of individualism and harmony.

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Original Research Article

by Xiaozhong Chen, Jiaxin Liu, Luxi Huang, Tingting Ma, Xiaoxiao Liu
19 Views, 0 PDF Downloads

Objective To understand the evaluation and demand of employers for public health master's talents, so as to provide reference for the reform and development of MPH graduate education. Method A self-designed questionnaire was used to investigate 108 teachers in the internship unit of Wenzhou Medical University. Result Employers have a good overall evaluation of public health specialists, and only clinical medical knowledge, health inspection and quarantine, and related interdisciplinary knowledge are less satisfied. The most important thing is to pay attention to learning attitude, learning ability, teamwork and professional knowledge and skills. It is considered that systematic thinking ability, analysis and problem-solving ability are urgently needed. Conclusion It is suggested that we should focus on the implementation of training links, construct training system, pay attention to social needs, reform educational model, perfect feedback mechanism and perfect evaluation system, in order to train high-quality professionals.

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Original Research Article

by Xin Chen
17 Views, 0 PDF Downloads

The education industry has always been attached great importance to the country, with the development of the new era, education constitution has undergone fundamental changes, especially in the process of carrying out education management in colleges and universities, to change the traditional management concept to pay attention to human culture management. Humanistic management idea can promote efficient implementation advancing with The Times, improve management efficiency, but from the current form of some colleges and universities in the process of education management is often lack of humanistic consciousness, both school managers, or teachers, students are lack of humanistic consciousness, will cause certain obstacles to the education management of colleges and universities.

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Original Research Article

by Qiang Cui
17 Views, 0 PDF Downloads

New media technology, as an effective teaching aid and management tool, has been widely used in the education management in higher vocational colleges with the rapid popularization and promotion of new media and information technology, thus building an "offline" and "online" integrated education model. The education management work carried out from the perspective of new media should not only fully demonstrate the advantages of the speed and efficiency of information dissemination, but also play a positive role in promoting the development of ideological and political education, the cultivation of students' media literacy, the demonstration of cultural self-confidence as well as entrepreneurship and employment. In this regard, the article deeply analyzes the new media and its impact and role on student management in higher vocational colleges, and puts forward innovative strategies from the perspective of new media, so as to better improve the comprehensive level of student management in higher vocational colleges.

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Original Research Article

by Yuan Fang, Jincai Wei
18 Views, 0 PDF Downloads

Objective: To explore the level of satisfaction of residents undergoing standardized training in traditional Chinese medicine (TCM) in Zhejiang Province and to provide reference for further improvement of such training. Methods: A self-designed questionnaire was administered to 232 Chinese medicine residents in Zhejiang Province. Results: The total satisfaction obtained in this study was 3.87 ± 0.95 points. The lower satisfaction scores in various dimensions were teaching process (3.76 ± 0.88 points),  and the proportion of traditional Chinese and western medicine in the teaching curriculum (3.36 ± 1.09 points). Satisfaction and correlation of trainees with different training duration in various dimensions(P0.05). Conclusion: The satisfaction of TCM resident training needs to be improved, the proportion of TCM teaching and the supervision of teaching process and teaching awareness should be increased.

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Original Research Article

by Yutong Guo, Bo Peng
20 Views, 0 PDF Downloads

The unique Thai greeting has made this country famous for its tourism industry known as the Land of smiles. This paper will analyze the development of tourism in Thailand through the combination of culture and tourism, so that people can be more familiar with the tourism culture of Thailand.

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Original Research Article

by Tingting Han
18 Views, 0 PDF Downloads

Social media can meet the needs of all kinds of businesses, especially for new enterprise who want to nurture creativity and innovation in creating. Start-ups can connect with potential customers and market their products or services to those most likely to buy. Social media offers perks for all kinds of startups, no matter which market segment a brand is in. Whether it's B2B or B2C, you can't go wrong with proven social media marketing. In the new era, Internet entrepreneurship should pay more attention to terminals. Many people have found that handheld electronic products are becoming more and more abundant. No matter people get information or shop, they tend to start from mobile phones, handheld computers and other channels. Therefore, no matter you are engaged in app development or consumer system development, you can not ignore the terminal. Internet entrepreneurship in the new era should pay more attention to convenient people's life.

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Original Research Article

by Siyu He, Xufan Zhang
19 Views, 0 PDF Downloads

In the high uncertainty of the internal and external environment of the organization, the team growth mentality helps the team to achieve better survival. Research has shown that growth mindset affects information search. Therefore, from the perspective of cognitive implicit theory and "basic view of attention", this study explores the influence of team growth mentality on team attention span and depth through literature research. It is found that team growth mentality has a positive effect on attention span and depth. At the same time, combined with the case study, this study further shows that only when attention span and depth coexist, can the success of organizational goals be achieved. In conclusion, this study explores the influence of team growth mentality on attention allocation, enriches the research results of cognitive implicit theory, and reveals the complex relationship between attention span and depth as well as the balancing strategy.

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Original Research Article

by Yi Hu
24 Views, 0 PDF Downloads

Services are becoming the dominant economic driver in the global economy and are critical for competitive advantage in companies, from all industrial sectors, all around the world. Even for companies not considered traditional service companies, services represent their primary growth and profitability strategies into the 21st century. For example, IBM and GE, two companies that gained prominence due to their product offerings, now generate approximately 40% of revenues and over 60% of current profits respectively from services. The purpose of this paper is to introduce you to services marketing as a separate and distinct area of marketing thought and practice and help you to understand its powerful influence in competitive markets. It is thus designed to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services. Specifically, we will focus our attention on understanding four main areas: the service experience and the special characteristics of services, the satisfaction of service customers, the need to integrate marketing, human resources and operations within the service system and the importance of customer management. Strategies used by successful service marketers will be discussed. The emphasis in the paper will be on service universals rather than on any particular industry. It is designed who want to pursue a career in services industries but also in goods industries with service components. It is intended to help you become proficient in analyzing and judging the merits of services marketing strategies and to assist you in making strategic decisions in both business and consumer services industries.

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Original Research Article

by Qingqing Huang, Wenxin Du
24 Views, 0 PDF Downloads

With the rapid development of Internet finance, online loan platforms such as "Ants' chanting", "Instalment", "JD White Stripe" and "Vipin flower" are widely popular among university students.This paper collects data from some university students in Jiangsu Province through a questionnaire star, and uses semi-logarithmic OLS model and logit model to conduct an empirical analysis of the factors influencing university students' online consumption behavior and their preference for online borrowing. Based on the results of the empirical analysis, suggestions were made at the individual, family and school levels that college students should face online borrowing correctly, raise their awareness of risk vigilance and establish a correct view of consumption.

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Original Research Article

by Qing Li, Fei Luo
24 Views, 0 PDF Downloads

The arrival of the era of digital intelligence provides a broader space for the development of university libraries. In the development process of development, university libraries need to make full use of their own advantages to build a new embedded subject service mode, so as to provide better guarantee for school scientific research work and talent training. This paper analyzes the development status of embedded subject service mode in university libraries in the era of digital intelligence, points out the problems existing in this service service, and discusses the construction of embedded subject service mode in the era of digital intelligence.

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Original Research Article

by Shuang Li
17 Views, 0 PDF Downloads

In the context of the information era, it has promoted the development of modern society, and the information technology has been rapidly updated, and the application of information technology has been added in all industries. In the long run, the trend of digitalization is becoming more and more obvious. In the development of small and medium-sized enterprises, they should comply with the trend of technology, strengthen the application of digital technology, promote the digital transformation of enterprises, and improve their ability to adapt to the times while improving their competitiveness. At present, small and medium-sized enterprises are small in size and often face survival problems. Therefore, they still have great resistance in their digital transformation. In this paper, we will focus on a simple analysis of the current situation, influencing factors and countermeasures.

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Original Research Article

by Xiaoman Li
17 Views, 0 PDF Downloads

At present, China's education situation is grim and the competition is fierce. Parents pay more and more attention to their children's learning and education. In July 2021, the general offices of the General Office of the Central Committee of the CPC and the State Council issued the Opinions on Further Reducing the Students' Homework Burden and Off-campus Training Burden (referred to as "Double Reduction"), which made strict regulations on the homework time, examination arrangement and running of training institutions for primary and secondary school students. Parents are very concerned about their children's education, which leads to a certain degree of anxiety. The anxiety of parents of primary and secondary school students is closely related to the academic burden, the policy of "reducing the burden" and the effect. The emotional management problems in family education brought by anxiety have a strong impact, and primary and secondary school students who face their parents' emotions will have certain anxiety problems in their studies.

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Original Research Article

by Xinrui Li
18 Views, 0 PDF Downloads

With the rapid development of higher education in China, the number of college students majoring in media art is gradually increasing. The management of college students is related to the quality of talent training. Based on this, this paper discusses the problems existing in the traditional system management mode and the ways to change to "aesthetic education management" for reference.

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Original Research Article

by Lili Liu
17 Views, 0 PDF Downloads

As an important place for cultural exchange, the library plays an important role in the dissemination and inheritance of knowledge and information. Therefore, the innovation of library cultural service has become an important topic in the development process of library in China. This paper first analyzes the current situation of library cultural service, then combines the influencing factors of library cultural service innovation construction, and puts forward the relevant strategies of innovative library cultural service, aiming to provide reference for the innovative construction of library cultural service in the future.

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Original Research Article

by Lili Liu, Qing Li
15 Views, 0 PDF Downloads

Big data is a hot word at present. With the advent of the era of big data, all walks of life are in the development and utilization of big data technology. As one of the important institutions of cultural information dissemination, libraries also actively apply big data technology to their own management services. Smart library is an innovation of the traditional library service mode, which can better meet the needs of readers and also improve the overall service level of the library to a large extent. This paper mainly studies the construction path of smart library under the background of big data, hoping to provide better services for readers and meet the growing needs of readers.

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Original Research Article

by Yiming Liu
18 Views, 0 PDF Downloads

In China's socialist market economy, talent as a factor of production, its status and role is increasingly prominent in the development of enterprises play an increasingly significant role. Especially in the era of knowledge economy, it is self-evident that talents are the core element for the survival and development of enterprises. However, under the condition of market economy, brain drain has become a big problem our enterprises are facing. Based on the compensation, welfare and incentive mechanism, this paper analyzes the impact of brain drain on the development of enterprises, and puts forward some effective strategies.

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Original Research Article

by Wenjun Lu, Xiaolong Chen
18 Views, 0 PDF Downloads

Due to the unique nature of their majors, students majoring in business will mainly serve national economic, economic, and financial enterprises after graduation in the future. They will receive education on the inheritance of red culture for business students, laying a solid foundation for the correct establishment of their outlook on life and values. Therefore, this article integrates red tourism into the second classroom of business students, Effectively integrating the inheritance of red culture with students' university activities can not only assist in the first classroom education, but also provide more diverse educational channels for students to enhance national confidence and cultivate patriotism.

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Original Research Article

by Wenli Lu
25 Views, 0 PDF Downloads

Online live streaming of online shopping platforms is a new online sales mode emerging with the maturity of network live streaming technology and the development of online sales platforms. Anchors present product information to users in a more vivid and stereoscopic way by means of trial and experience sharing, so as to encourage users to buy goods. This is also the most commonly used definition in the relevant research on online shopping platforms in China. This article through in Chengdu users, for example, the online platform online live influence on consumer cosmetics purchase intention, from the perspective of the user, observe online live online platform is how to provide real-time interactive experience, how to stimulate consumer purchase intention, and how through online platform online can better do more accurate marketing.

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Original Research Article

by Jing Ma
20 Views, 0 PDF Downloads

Based on the background of "new engineering" construction, this article briefly introduces the development status of local colleges and universities, analyzes the significance of the cooperative education mode of local universities under the background of "new engineering" construction, and explores the background of "new engineering" construction The specific implementation strategy of the cooperative education mode of industry-university cooperation in local colleges and universities.

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Original Research Article

by Yuhang Mai
18 Views, 0 PDF Downloads

The International Olympic Committee (IOC) is facing a decline in the number of applicants for the Summer and Winter Olympics, with recent host cities/countries experiencing various short-term and long-term negative impacts. We have established a grey correlation TOPSIS benefit evaluation model to evaluate the benefits of hosting the Olympic Games in various countries, and to help countries wishing to host the Olympic Games assess their comprehensive benefits. Comprehensive benefit evaluation model for Olympic Games based on grey relevance-TOPSIS: The paper innovatively combines the grey relevance-TOPSIS model with Pearson correlation to establish a grey relevance-TOPSIS evaluation model. Taking the comprehensive benefit evaluation of the Olympic Games as the overall indicator, taking economic benefits, social benefits, cultural benefits, and political benefits as the first level indicators, and taking the subdivision factors of the first level indicators as the second level indicators, a comprehensive benefit evaluation model for the Olympic Games based on grey correlation TOPSIS was established. The paper conducts normalization processing based on the collected data of various indicators, and then obtains the entropy weight of the benefits of hosting the Olympic Games in various countries from 1964 to 2020 to assess the comprehensive benefits of hosting the Olympic Games in various countries.

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Original Research Article

by Fang Qi, Fei Luo
21 Views, 0 PDF Downloads

In the era of big data, with the rapid development of new media, new media has an increasing influence on the subject service of university libraries. In order to better serve the scientific research and teaching work in universities, university libraries need to pay attention to the role of new media in the subject service, and make full use of the advantages of new media. First of all, this paper introduces the connotation and relationship of new media and the subject service of university library, expounds the important role of new media in the subject service of university library, and puts forward corresponding solutions to the existing problems, hoping to provide suggestions for relevant personnel.

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Original Research Article

by Mengtong Qin, Wen Tang
19 Views, 0 PDF Downloads

Enterprise financial management informatization has become an effective means for enterprises to improve management efficiency, reduce cost risks, and improve the quality of decision-making. Enterprises need to flexibly apply various information technologies based on actual situations, starting from various fields of financial management, to improve the efficiency and quality of financial management. There are various risks in enterprise financial management informatization, which need to be highly valued and effectively controlled by enterprises.

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Original Research Article

by Qiuying Qin
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Under the guidance of the media ecology school represented by McLuhan and Postman, media technology has become an important perspective of current communication studies. By combing through the changes brought by the development of sports media technology, it is found that in the Internet era, the teaching method of sports interpretation art has shifted from "communication-oriented" to "recipient-oriented". Based on the audience oriented perspective, the expression of sports interpretation art rich in affinity and favor is helpful to enhance user experience and strengthen the audience's communication and participation. By using the method of literature and logical analysis, this paper explores the necessity of improving the affinity and liking of sports commentary art in the Internet era, and puts forward innovative ways to improve the affinity and liking of sports commentary from three aspects: "rigid thinking", "self-expression" and "hollow words".

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Original Research Article

by Ruoyuan Tang
21 Views, 0 PDF Downloads

In this study, through analyzing which of these three abilities had the most important influence on negotiation success by reviewing relevant literature and collecting 172 questionnaires, through data display. After searching and reading the literature of the abilities that negotiators must have, Based on the article "Negotiation, Communication, and Decision Strategies Used by Hostage/Crisis Negotiators" written by Suleyman Hancerli in 2008 and MR. Song Laifang's literature analysis of "The Ability That Negotiators Should Have", they focus on three compatibilities: decision-making, logical and observation on negotiation. The author's paper proves the necessity of three abilities in negotiation.

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Original Research Article

by Mengshan Wang
16 Views, 0 PDF Downloads

The human capital of entrepreneurs has a crucial impact on the performance of startups. We conducted a questionnaire survey on 2,000 young and middle-aged enterprise founders in Haidian District, Beijing, to explore the impact path of human capital on enterprise performance.

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Original Research Article

by Jiawen Wang, Hui Wang
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In essence, graphics are a kind of symbol, which is different from graphics and words, but there is an inextricable connection between the two, that is, in between, it can transcend national boundaries and language barriers and convey corresponding information and spiritual ideas to the viewer. Based on the relationship between graphic symbols and advertising visual communication, this paper hopes to help relevant staff for the future development prospects of graphic symbols in advertising visual communication.

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Original Research Article

by Yaning Wang
25 Views, 0 PDF Downloads

With the advancement of information technology in recent years, it has become the norm for businesses to employ big data for supply chain management. Using logistics firms as an example, this article describes the function of big data analytics in logistics supply chain management, uncovers the truth behind the data, and offers a foundation for enterprise management and decision-making. The big data supply chain management style of logistics companies is not yet completely developed, and there are several problems, such as the need to enhance product quality, perfect data administration, and increase industrial optimisation. Therefore, the integration of big data and the logistics supply chain should be increased to encourage the rapid development of both.

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Original Research Article

by Yunzhi Xia
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Horse caravan is one of the most important part of the tea-horse trade in Southwest China. Due to the geographical conditions and the need to maintain their livelihood, natives spontaneously developed such a mode of transportation. This not only promoted the exchange of commodities in southwestern Yunnan, but also became one important channel for foreign trade and cultural exchanges with neighboring countries in Southeast Asia. The long-distance trek and the steep terrain with various emergencies determine that this form of transportation will not be an individual activity. The horse caravan group formed with the common business purpose extends the personal relationship from blood to geo-industry relationship. The social network of the industry has established an invisible dense network between individuals and groups. In the common restricts, lingoes and folk literature, have strengthened members' affiliation with the caravan group, which in turn constructs subjective force behind the successful operation of this industry.

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Original Research Article

by Quyan Yang
27 Views, 0 PDF Downloads

Organizational culture seems to be invisible, but it permeates the operation and management of enterprises. It is not a management method, but a kind of idea. All the behavior of employees can be found here standards and direction, the focus is on the content of the guidance and management function. Therefore, organizational culture can control employees in simple and clear ways to eliminate all unnecessary waste, including time and money. The central task of organizational culture is to attach importance to the value of people and strive to create conditions for people to realize the value. The main purpose of this paper is to explain the impact of organizational culture on employee performance, to understand the composition and pattern of organizational culture, and to find out the important factors of employee management through analysis. It can have practical application in organizational culture management, so as to achieve the business objectives of enterprises.

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Original Research Article

by Xianping Ye
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Based on the relationship between sense of responsibility and work performance, this paper discusses a series of scientific management methods to strengthen sense of responsibility and promote performance growth that are conducive to the development of individuals, groups and society. Taking workplace psychology as the starting point, and combining with industry success cases to refine management methods, with a view to sorting out relevant strategies for institutional units, business units and public welfare talent organizations at all levels of the society in terms of improving internal management effectiveness and achieving work performance, hoping to provide more theoretical and practical references for relevant research.

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Original Research Article

by Yingrong Ye
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Benefits management is an important branch of the project management discipline that has the potential to improve the competitiveness of companies and reduce costs. This paper explores the role, process and consequences of benefits realization management in the context of benefits management and maturity models, and its improved application in project management. In addition, the P3M3 and OPM3 models are presented and analysed in the context of project management maturity models, and their differences are compared and analysed. After additional contemplation, paths for future research development are identified as well as some of the main issues that need to be addressed in the future as a project management professional.

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Original Research Article

by Jiali Yin, Manrong Li
23 Views, 0 PDF Downloads

In recent years, the exhibition industry has developed rapidly in China. As a typical exhibition event, concert has increasingly become the way of entertainment of modern people. The perceived value and satisfaction of the audience affect their loyalty, and then the development of the exhibition industry, and the importance of the exhibition lies in the audience satisfaction and multi-party participation. The perceived value and satisfaction of the audience affect their loyalty, and then the development of the exhibition industry, and the importance of the exhibition lies in the audience satisfaction and multi-party participation. Therefore, this paper Therefore, this paper takes the concert as the scene, and studies the impact of the exhibition supporting services on the perception of value and satisfaction of ordinary Firstly, this paper expounds the basic concept of event scene, quality drivers, perceived value and brand image. Secondly, data analysis and model construction analyze the influence of the general audience, and improve the perceived value and satisfaction, to help the concert compete in many The event exhibitions of the same theme.

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Original Research Article

by Jiewei Zhang
17 Views, 0 PDF Downloads

In recent years, the integration of the Internet and various industries has been deepening. With the continuous advancement of the reform of education and teaching in colleges and universities, colleges and universities have gradually adopted the traditional closed management and gradually specialized market-oriented management in order to adapt to the changing needs of the society for talent training in the new era. In order to better adapt to the new normal development requirements of colleges and universities, colleges and universities should set up Internet thinking in human resource management and build a new mode of human resource management in the era of big data. This paper analyzes the influence of Internet era on human resource management and discusses the measures to optimize human resource management in universities.

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Original Research Article

by Chuxin Zhong, Conghui Su
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In the service industry, frontline hotel employees are a typical group that are required to retain customers with emotional labour. Using resource retention theory as the theoretical foundation, this paper focuses on the hospitality industry and proposes a mediating effect model of emotional labour-emotional exhaustion-employee turnover intention and a moderating effect model with organizational support as the moderating variable. Emotional exhaustion plays a mediating role in the relationship between surface-level play and turnover intentions, and perceived organizational support plays a moderating role in the relationship between emotional exhaustion and turnover intentions, which provides practical guidance for hotel companies in managing their employees.

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Original Research Article

by Jinbo Zhou, Weiren Cen
22 Views, 0 PDF Downloads

With digital technologies advancing, the capability dilemma of user entrepreneurship can be resolved, promoting continual growth of entrepreneurship. This paper draws on the theory of enterprise growth to categorize user entrepreneurship growth into three stages: entrepreneurial ideation, survival, and maturity. The study explores how digital technology empowers user entrepreneurship growth through different forms of empowerment. In the ideation stage, digital technology improves opportunity identification efficiency by resolving the capability dilemma of user information screening and commercial ideation through community interaction. In the survival stage, digital technology transforms the value creation approach by resolving the capability dilemma of user personalized production and differentiation. Finally, in the maturity stage, digital technology expands the value realization approach by breaking through the capability dilemma of user market expansion and branding.

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Original Research Article

by Jun Wang
98 Views, 0 PDF Downloads

The one-stop student community is an important battlefield for universities to achieve the "three comprehensive education". Promoting the comprehensive management reform of the one-stop student community is conducive to enriching the party building work in universities, implementing moral education in universities, and promoting the "three comprehensive education" in universities. At present, the one-stop comprehensive management model for student communities is not yet mature, and there are still many problems, especially in dormitory management services. The article analyzes the problems in current dormitory management services and proposes an optimization path for dormitory management services in the current one-stop comprehensive management of student communities, aiming to enhance the effectiveness of "three comprehensive education" in universities.

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Original Research Article

by Hanyu Zhou
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Purpose: This study analyzed the factors affecting college students' career choice and the existing pressure. It also discussed the factors for college students to consider when choosing a career, finds problems and puts forward suggestions. Methodology: The main research method is in the form of questionnaire survey and documented approach. Findings: The lack of academic knowledge and without competitive power is the main pressure, and students main consideration is professional abilities and interests. Conclusion: The factors that affect college students' employment and the existing pressure and college students when choosing a relative should consider aspects, students lack of consciousness, at the same time schools lack guide.

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Original Research Article

by Guan Wang
25 Views, 0 PDF Downloads

The construction industry is a highly challenging field, involving complex engineering design, construction, and management tasks. Project managers play a crucial role in construction projects, as they need to coordinate and manage various resources, such as manpower, materials, time, and budget. At the same time, they also need to communicate and coordinate with many different stakeholders, such as clients, contractors, suppliers, regulatory agencies, and other parties. Therefore, project managers need to have excellent leadership, professional, and innovation skills to successfully complete projects in this complex environment.

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Original Research Article

by Gang Ding
24 Views, 0 PDF Downloads

This article aims to explore the impact of project management, process control, and organizational coordination on project owners' satisfaction. Through literature review and empirical research, it was found that project management, process control, and organizational coordination all have significant impacts on project success and owner satisfaction. The results of this study can provide guidance and recommendations for companies in project management practice.

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