Primary Study on Successful Business Model - Online Gallery

Abstract

Big Data has become the most popular term in recent years. As the accumulated amount of data increase, digit turns into an "asset" with digitization, broadband network in the global, and application of Internet in all walks of life. The Big Data overturns traditional management mode and business thinking of the enterprises to a certain extent, accurately grasping behavior pattern of client side through analysis and statistics. It is not a completely fresh new concept. When enterprises and countries understand how to employ digital technology to effectively expand market, promote efficiency and serve clients, big data is gradually built up in CCIs category. How does creative management make a transition in the era of big data? The highlight of this paper comes to marketing model study of online gallery in artwork industry. Art network is entirely different from traditional gallery, therefore this paper tries to analyze possibilities opened up by rising of online gallery and Bottoms Up concept of artwork values in the art market, as well as reference and inspiration brought about by transparent pricing mechanism to Chinese artwork market with relevant theory and industrial chain dissection of digital art, along with related cases.