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An Exploration to Transliteration of Brand Names

Yanbo Zhang, Yan Liu, Pengfei Liu


This paper is a study on transliteration of brand names with examples and analyses based on Newmark’s theory of communicative translation. When transliterating Chinese brand names into English, one pays more attention to the meanings of the chosen Chinese characters; and more to the sound of the translated English words when from Chinese to English.


Brand Name; Transliteration

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[1] He C, Xiao Y. Brand Name Translation in China. Babel 2002; 49: 131-148

[2] Liao Q. Exploration of Contemporary Western Translation Theories. Nanjing: Yilin Publishing House; 2001.

[3] Newmark P. Approaches To Translation. Shanghai: Shanghai Foreign Language Education Press; 2002.

DOI: http://dx.doi.org/10.18686/ahe.v4i8.2514