• Login
  • Register
  • Search

The Impact of Influencers Characteristics on Tourism Destination Perceptions in Tourism Short Video

Xinyi Zhao

Abstract


This research uses a quantitative research method to construct a theoretical framework for the infl uence of the characteristics of infl uencers in tourism short videos on tourists’ perception of tourism destinations. Using a situational questionnaire survey, the data were collected and analysed by SPSS, and the impact of the expertise, trustworthiness and attractiveness dimensions of infl uencers in short tourism videos on the perception of travel destinations was investigated, and the fl ow experience was used as an intermediate variable to validate the impact of the characteristics of infl uencers in short tourism videos on the perceptions of tourism destinations.

Keywords


Characteristics of infl uencers; Tourism short videos; Flow experience; Perceptions of tourism destination

Full Text:

PDF

Included Database


References


[1] GAMSON J. The unwatched life is not worth living:the elevation of the ordinary in celebrity culture[J]. Pmla Publications of the Modern Language Association of America, 2011, 126（4）: 1061-1069.

[2] Li LIU. Study on the influential mechanism of celebrity endorsing tourist destination: An application of identification theory[J]. Journal of Technical Economics & Management, 2016(10): 16-20.

[3] OHANIAN R. Construction and validation of a scale to measure celebrity endorsers’perceived expertise, trustworthiness, and attractiveness[J]. Journal of Advertising, 1990, 19(3): 39-52

[4] Nakamura, J., & Csikszentmihalyi, M. The Concept of Flow. Handbook of positive psychology, 2002, 89-105.

[5] KIYOSHI ASAKAWA. Flow experience and autotelic personality in Japanese college students: How do they experience challenges in everyday life? Journal of Happiness Studies, 2004, 5, 123–154.

[6] Fredrik Ullén, Örjan de Manzano, Rita Almeida, Patrik K.E. Magnusson, Nancy L. Pedersen, Jeanne Nakamura, Mihály Csíkszentmihályi, Guy Madison. Proneness for psychological flow in everyday life: Associations with personality and intelligence. Personality and Individual Differences, 2012, 52(2), 167–172.

[7] Yunxia SHI, Chunhao MA, Xinxin BAO. A Study on the Influence Mechanism of Consumers’ Impulsive Purchase Willingness in Live Streaming Shopping [J]. Journal of Shandong Institute of Commerce and Industry. 2021, No.2, 60-69.

[8] Sylvain Senecal, Jacques Nantel. The influence of online product recommendations on consumers’ online choices. Journal of Retailing, 2004, 159-169.

[9] Sakib, M.N., Zolfagharian, M.Z., Yazdanparast, A. Does parasocial interaction with weight loss vloggers affect compliance? The role of vlogger characteristics, consumer readiness, and health consciousness. Journal of Retailing and Consumer Services, 2020, Serv. 52, 101733.




DOI: http://dx.doi.org/10.18686/ahe.v7i24.10014

Refbacks
Copyright © 2020 Universe Scientific Publishing. All rights reserved.