Research on Business English Translation from the Perspective of Cross-culture

Abstract

From a cross-cultural perspective, the development of business English translation should take full account of cultural diff erences and the impact on language communication between the two places. From the perspective of diff erent thinking habits caused by cultural diff erences, the focus of business English translation optimization is analyzed to achieve the goal of eff ective translation of business English, which is a strong foundation to ensure the accuracy and appropriacy of business English translation. It is suggested that relevant staff should deeply analyze and understand the infl uencing factors of business English translation, including cultural customs, way of thinking, way of expression, writing habits, etc., focus on the premise of clarifying the principles and working characteristics of business English translation, and then take corresponding measures to “accurately” translate, which can generally achieve better translation results. Especially for the business cooperation with the background of countries that do not use English as their mother tongue, English translation should also combine the political, cultural, economic and cultural background of the cooperative countries, and consider the language to ensure that business English translation is reasonable and can eff ectively promote win-win cooperation.