Analysis on the Shaping of City Image by Digital Media Public Art
Abstract
In the process of urbanization in the 21st century, the image of a city is no longer defi ned by its history, architecture or culture, but is increasingly infl uenced by emerging technologies and creative industries. Digital media public art, as an important form of expression of this change, the fusion of technology and art behind it has injected new vitality and image into the city. In view of this, this paper mainly discusses the defi nition, characteristics, technical practice and its actual eff ect on the image of the city. Through the analysis of various technologies such as interactive technology, projection mapping, wireless network and sensor technology, this paper reveals how digital media art can strengthen urban tourism attraction, brand communication and interaction between citizens and cities. In addition, the case analysis of digital art exhibition in Beijing 798 Art District further proves the important value of digital media public art in shaping and enhancing the image of the city.
Keywords
Digital media; Public art; City image
Full Text:
PDFReferences
[1] LI Na. The symbiotic development of public art and urban natural environment [J]. Ceramics, 2022(12):62-64.
[2] Sun Boxu, Sun Kuili, Yao Jialin. Research on Public Art Design of Subway Space under the Background of Urban Renewal-Taking Tianjin Subway as an Example [J]. Architecture and Culture, 2022(9):254-256.
[3] Chen Guanxi. The Application of Regional Cultural Elements in Urban Public Art Design [J]. Beauty and Times · City, 2022(6):49-51.
[4] Yin Rui. Research on Public Art Design of Urban Space from the Perspective of Aesthetics [J]. Journal of Changchun University, 2022,32(3):97-100.
[5] Liu Hui, Zhang Jie. Research on Urban Public Art Based on Humanistic Environment [J]. Beauty and Times · City, 2022(5):64-66.
DOI: http://dx.doi.org/10.18686/ahe.v7i24.10040
Refbacks
- There are currently no refbacks.
