Research on Consumer Psychological Factors of Kano Model Based on Innovative Design of Veneer Technology

Abstract

Objective To determine the priority of consumers’ emotional demand for veneer product design by using Kano model, and to design a veneer technology product with practicability and daily use value. Methods Consumer demand was investigated, consumer demand factor hierarchy model was constructed based on emotional design theory to analyze consumer demand, and the fi nal design factor was determined by sensitivity ranking of Kano model. Results The Kano model made the product demand analysis process more objective and perfect, realized the exploration and practice of the design innovation of veneer products, and provided positive reference value for the subsequent inheritance of veneer technology. Conclusion Through the expansion of Kano model, it is proved that consumer psychological factors play an important role in the design of veneer products, which solves the problem that the design of veneer products lacks innovation, cannot be integrated into the modern life scene, and is diffi cult to meet the needs of modern life.