Research on the Construction of Entrepreneurship Marketing Curriculum Education System

Abstract

This study adheres to the concept of the integration of professional education and innovation and entrepreneurship education, designs the teaching content of entrepreneurship marketing course, constructs three classroom systems, builds two teacher teams, constructs the teaching method of “entrepreneurship marketing” course, and builds the project-oriented driven entrepreneurship marketing course education system, which aims to promote the reform of talent training mode and Effectively improve the “entrepreneurship marketing” ability required by college students’ innovation and entrepreneurship practice, to better stimulate college students’ real internal needs and conscious actions for innovation and entrepreneurship activities, to encourage graduates to boldly innovate and start businesses after entering the society, and to contribute to the national economic construction.