Research on the Translation Strategy of Advertising Slogan under the Skopos Theory
Abstract
If one product wants to stand out from the crowd of products and quickly attract customers' attention, a quality advertising slogan undoubtedly plays a very important role. In this paper, we will analyze from the aspects of the Skopos Theory, the characteristics of advertising slogan, the necessity of using Skopos Theory in advertising slogan translation, and the translation strategy based on Skopos Theory.
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DOI: http://dx.doi.org/10.18686/ahe.v6i26.10196
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