Study of the English-Chinese Translation of Coca-Cola Advertisements From the Perspective of Skopos Theory

Abstract

Advertising is an indispensable part of our daily life. Consumers can understand the information of goods through it, and manufacturers can not only stimulate consumers' purchase behavior through it, but also can establish a good brand image and convey the company's operation concept and spirit. With the continuous development of economy, commodities are gradually going abroad, and advertising translation comes into being. Accurate translation of advertisements is conducive to the promotion of commodities and brings economic benefits. From the perspective of Skopos theory, this paper analyzes the advertising slogans issued by Coca-Cola since its foundation and summarizes their translation methods, hoping to provide some references for the translation of relevant texts.