The Positioning and Deconstruction of Chongqing’s International Tourism Image

Abstract

This paper makes an in-depth analysis of the current situation of Chongqing’s tourism industry and the occurrence of tourism resources. Based on the international tourism image positioning of “beautiful Chongqing, a city of mountains and rivers”, it deconstructs the international tourism image of Chongqing from the aspects of “soul” and “form”, and discusses the bearing relationship between tourism image and tourism resources, hoping to help promote the international tourism image of Chongqing.