Analysis of Small- and Medium-Sized Business Issues from a Strategic Management Viewpoint

Abstract

With the reform and opening up in 1978, the Chinese government encouraged Chinese business to be more "global" , which led to the creation of mass entrepreneurship and innovation in 2018. The fast growth of China's economy has created enormous opportunities in this process. However, many businesses are solely concerned with how to resolve the emergent problem existed in the nowadays in this choppy market. In a long-term, this passive approach will progressively be a disadvantage, and such businesses will bankrupt in the market.
This paper discussed several topics such like “how to lead a sales team”, “how to promote a suitable strategy”, “what is the proper talent development plan”, and “the awareness of enterprise culture”. In response to the issues, this paper builds on practice and primarily analyzes the internal issues based on the theory of management control theory, establishing a fully-stocked talent pool and the combination of culture and strategy, and also combined with Anthony’s resolution in management control. By using this approach, this article hopes to create good management and so support the long-term growth of the business.