An Analysis of Translation of Technology Vocabulary of Apple Company Product from the Perspective of Skopos Theory
Abstract
The rational use and conversion of scientific and technological vocabulary is related to the purchase and consumption of products by relevant consumers. For Apple, as an industry leader, its company is also distinctive in the use of such words. This paper mainly analyzes the scientific and technological vocabulary of Apple products. Under the guidance of Skopos Theory, starting from the expression of this category of vocabulary and focus on characteristics and its translation results, in order to provide some reference for the localization of such scientific and technological products and the same category of products.
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DOI: http://dx.doi.org/10.18686/ahe.v6i27.10445
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