Thinking and Practice Research on New Media Innovation in University News Production

Abstract

Along with the continuous development of China’s science and technology and the continuous enhancement of the overall national strength, the new media are constantly updating and improving with the development of The Times. The new media environment is an environment where information is transmitted at a relatively high speed. The comprehensive arrival of the new media era provides diversifi ed conditions and convenience for information transmission. In the new media environment, colleges and universities should conform to the development of The Times in news production, and combine the application of new media technologies, new media platforms and a series of content to deliver positive energy and meaningful news content to students. Under the guidance of new media, colleges and universities should further innovate the ideas and methods of news propaganda work, so as to make the social benefits of news propaganda more obvious and create a better public opinion environment for students. This article mainly focuses on the innovation and development of journalism, expounds the ideas of journalism publicity work in colleges and universities under the new media environment, briefly discusses the current problems in news publicity, and formulates relevant solutions.