Discussion on the Construction of Industry-Finance Integration in Colleges and Universities Under the Background of Big Data

Abstract

The rapid development of information technology in recent years has led to the widespread application of new technologies such as big data, artificial intelligence, cloud computing and other new technologies in financial work, and has fundamentally changed the traditional working mode of accounting. If the construction of colleges and universities is to achieve high-quality strategic development goals, it is necessary to promote a more refi ned financial management work through the integration of business and finance. Industry-finance integration is a two-way integration of business data and financial data, which will provide strategic support and decision-making support for the high-quality development of colleges and universities under the new situation. This paper describes the reality of the dilemma of the integration of business and finance in colleges and universities under the background of big data, and puts forward improvement measures to promote the realization of the goal of the construction of business and finance integration in colleges and universities.