Research on Strategies to Improve the Ability of Online Public Opinion Guidance in the Environment of Self-media

Abstract

With the rapid development of Internet technology, self-media has become an important channel for people to obtain information and exchange opinions. However, the guidance of online public opinion in the self-media environment still faces many challenges. Therefore, how to effectively guide the ability of online public opinion guidance, improve the network literacy of the general public, and give full play to the advantages of self-media is one of the urgent problems to be solved at present. This paper mainly focuses on the strategy of improving the ability of online public opinion guidance in the self-media environment, and carries out the following research, in order to provide reference and reference for relevant workers.