Research on Management of College Students in Colleges and Universities from the Perspective of New Media Environment

Abstract

The new media environment has put forward new requirements and challenges for college students’ management in colleges and universities. This paper discusses four major challenges in the new media era: information overload, dissemination of false information, social media social pressure, and data privacy security. In response to these challenges, we propose corresponding strategies: information screening and integration, media literacy education, social media education, and data security and privacy protection. These strategies aim to help colleges and universities better adapt to the new media environment, improve the quality of college student management, and ensure that students can fully develop in an information-rich and complex era. College management in the new media era needs to be constantly innovated to meet the needs of students and to cultivate more comprehensive future leaders.