New Media Empowers the Inheritance and Development of Traditional Culture and Art

Abstract

The purpose of this paper is to discuss the infl uence and promotion of new media on the inheritance and development of traditional culture and art. By analyzing the challenges and opportunities for traditional culture and art in the era of new media, and the application of new media platforms in cultural and artistic inheritance, publicity and promotion, audience interaction, etc., with a view to providing traditional culture and art inheritors and related organizations with some reference and refl ection.