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Research on the Business Model of Fresh Agricultural Products e-Commerce in Shandong Province--Feicheng Peach, Feicheng City, Shandong Province as an Example

Qinglei Zhang

Abstract


With the continuous expansion of Feicheng peach industry, there are more and more problems, especially in marketing. Although traditional sales channels can also guarantee the sales of Feicheng peach, with the advent of the Internet era, the rapid development of Internet economy and science and technology, especially in recent years, the e-commerce industry of fresh agricultural products has developed rapidly. Consumers have become accustomed to using the Internet to buy fresh produce. Therefore, the e-commerce business model of Feicheng Peach is a problem worth studying.

Keywords


Feicheng peach; Agricultural products;Fresh electric business;Business model

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References


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DOI: http://dx.doi.org/10.18686/ahe.v7i29.10783

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